Virgin Takes Service Nationwide

Marek, Sue
July 2002
Wireless Week;7/22/2002, Vol. 8 Issue 29, p1
Trade Publication
Reports on the debut of Virgin Mobile USA with a national campaign and a festival in New York City in July 2002 . Customers targeted by the mobile virtual network operator; Assessment of the demand for Virgin phones; Impact of Virgin's debut on other prepaid offerings in the market.


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