TITLE

What's My Brand?

AUTHOR(S)
Acampora, Christina
PUB. DATE
November 2011
SOURCE
ACA News (American Chiropractic Association);Nov2011, Vol. 7 Issue 11, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on factors, including target audiences, meeting patient needs and demographics and unique services, that chiropractors need to consider when attempting to brand their chiropractic practices in a way which will allow consumers to see what is unique about the practice and what the practices are best known for. The importance of having a practice's brand be reflected in practice brochures, treatment fact sheets and other business merchandise is discussed.
ACCESSION #
70324377

 

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