Delivering Customer Service in a Mobile World. Is Your Business Ready?

January 2012
CRM Magazine;Jan2012, Vol. 16 Issue 1, pWP8
Trade Publication
The article focuses on the aspects of providing quality customer service in the mobile communication industry. It cites different communication channel options for consumers such as mobile phones, texting, and instant messaging. It says that by addressing new customer preferences, businesses will have more opportunities to generate customer relationships. It adds that by offering modified interactions through the customers' choice, self-service satisfaction can be increased.


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