Scruffs panders to 'the lads'

December 2011
Builders Merchants Journal;Dec2011, p43
The article offers information on the workwear brand Scuffs' Ultimate Lad's Bash competition offered by Birchwood Price Tools for Scruffs buyer and merchants who have the chance to win the prize packages including a VIP comedy package, lady assistant, and overnight stay in London, England.


Related Articles

  • Court verdict threatens scratchcard promotion. Darby, Ian // Marketing (00253650);7/1/1999, p8 

    Reports on a court ruling outlawing scratchboard promotions in Great Britain. `Unlawful lottery'; Implications to major brands running scratchboard promotions through supermarket chains and other retailers; Comments from the Institute of Sales Promotion.

  • IT'S ALL ABOUT THE BRAND. Burns, Joseph // Agri Marketing;Apr2003, Vol. 41 Issue 4, p20 

    Focuses on the importance of branding in promoting product sales. Emphasis on establishing an image for goods and service in the market; Advantage of highlighting product quality and value; Aim of increasing consumer confidence on the products.

  • BRANDING: BRIEFS.  // Marketing (00253650);2/27/2003, p9 

    Presents news briefs related to brand promotion in Great Britain as of February 27, 2003. Display of in-store promotional material by Ferrero UK; Consolidation of brand position by children food manufacturer Bernard Matthews; Preparations made by the airways Qantas Airways UK for the pre-launch...

  • FOOD FOR THOUGHT. Boswell, Janice // AdMedia;Aug2002, Vol. 17 Issue 7, p52 

    Reports developments related to advertising as of August 2002. Launch of biotech supplements; Strategies used in promoting the Goodman Fielder brands; Details on the Regional MAX brand form NAB.

  • Private labels on march in Europe too. Wentz, Laurel // Advertising Age;5/9/1994, Vol. 65 Issue 20, p53 

    Reports on the topics discussed at the conference of the Council on Sales Promotion Agencies. Neglect of manufacturers' brands and the birth of retailer brands; Difficulty in doing pan-European sales promotion than advertising.

  • Brands capitalise on x-for-y as savings increase vs 2010. Bamford, Vince // Grocer;7/9/2011, Vol. 234 Issue 8012, p17 

    The article focuses on the increase in savings offered by brands to customers in supermarkets in Great Britain in June 2011. Promotions launched by brands have offered 34.1% in savings reflecting a 3% increase compared with the same period in 2010 based on analysis from the firm Associa. The...

  • Retailers Boost Prep Food With Events, New Varieties. Harper, Roseanne // Supermarket News Expert Blog;3/16/2012, p5 

    The article reports on the promotion of brands by supermarket retailers at community events, which reflect that they are taking demographics seriously.

  • Telling tales can help sell your brand to millions. Lindstrom, Martin // Media: Asia's Media & Marketing Newspaper;3/9/2007, p21 

    The article presents the author's comment on how telling tales can help selling one's brand. It refers to some kids, who communicated their own stories in a way that was irresistible to viewers. It is a trend which mixes editorial content with commercial messages, blurring boundaries and...

  • Branston kicks off search for media and creative agencies. Ridley, Louise // Campaign;4/26/2013, p3 

    The article reports that Japanese food company Mizkan has started the search for a creative agency and a media agency to promote the Braston pickle brand after buying it from Premier Foods for £92.5 million.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics