Want to boost sales? Referrals are best

Dierschow, Carl
December 2011
Northern Colorado Business Report;12/16/2011, Vol. 17 Issue 6, p9
The article presents several tips from the author on boosting sales and increasing customers, mentioning referrals as a good procedure. The author mentions the key elements needed for the effective growth of a company. He states on customer satisfaction through developing trust by pleasing them, clear and powerful message conveying high level of service and following better doing companies as Apple Inc., New Belgium, FedEx Corporation. Need to link between marketing and products is stated.


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