TITLE

Want to boost sales? Referrals are best

AUTHOR(S)
Dierschow, Carl
PUB. DATE
December 2011
SOURCE
Northern Colorado Business Report;12/16/2011, Vol. 17 Issue 6, p9
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents several tips from the author on boosting sales and increasing customers, mentioning referrals as a good procedure. The author mentions the key elements needed for the effective growth of a company. He states on customer satisfaction through developing trust by pleasing them, clear and powerful message conveying high level of service and following better doing companies as Apple Inc., New Belgium, FedEx Corporation. Need to link between marketing and products is stated.
ACCESSION #
70139896

 

Related Articles

  • The Competitive Edge.  // Aftermarket Business;Apr2004, Vol. 114 Issue 4, p1 

    Provides tips on marketing to improve business and satisfy customer needs. Training of staff, customers and colleagues to promote referrals; Publication of newsletter for customers and prospects; Analysis of fee structure for areas requiring modifications or adjustments.

  • Hiring qualified sales team helps generate new business. Feietag, Howard // Hotel & Motel Management;Aug2005, Vol. 220 Issue 14, p11 

    The article focuses on the hiring of qualified sales team that would help generate new businesses. In putting together a sales department team a property owner or manager is looking for proactive sales from the staff, this means going after new business. Some property sales people going after...

  • FRAME OF REFERENCE. Jantsch, John // Entrepreneur;Feb2008, Vol. 36 Issue 2, p122 

    The article offers tips for business enterprises on how to create a referral-based business. Business enterprises are advised to examine every interaction they have with customers in order to ensure they are delighted at every turn. They must introduce 100 percent referral-based mind-set during...

  • Lead generation -- Not sleaze generation. Munger, Meredith // Hudson Valley Business Journal;2/11/2013, Vol. 2 Issue 6, p8 

    The author discusses ways for businesses to attract customers. She says that businesses need a combination of marketing, networking and lead generation to be treated like arbitrage to bring in the customers. She emphasizes the easiness to track lead generation through search engine marketing....

  • Customer delight breeds loyalty.  // Finance Week;6/28/2004 National Service Delight, p3 

    Focuses on the changes in the consumer services market in South Africa. Diversion of companies from product marketing to relationship marketing; Effort of firms to meet consumer satisfaction; Need for firms to understand the expectations of consumers.

  • Dispatching With a Difference. Rathbun, Jay // Air Conditioning Heating & Refrigeration News;4/20/2009, Vol. 236 Issue 16, p12 

    The article offers tips on how to make a dispatching difference and become the company of selections in the ears of possible customers. It suggests that dispatchers can be instrumental in saving a possible customer by sharing the multi-faceted approach of the company to the problem. It...

  • Small business owners are salespeople in disguise. Gitomer, Jeffrey // Inside Tucson Business;8/4/2008, Vol. 18 Issue 10, p19 

    The article presents few sales jobs that fall under the definition of selling for a small business. These include getting a loan from a banker, getting credit from a supplier, and satisfying a disgruntled customer. The article also presents several reasons why business owners sell best including...

  • The Competitive Positioning of Foreign MNEs in Domestic Markets: Theoretical Extensions and Evidence from the Israeli Market. Fiegenbaum, Avi; Lavie, Dovev; Shoham, Aviv // Management International Review (MIR);2004 3rd Quarter, Vol. 44 Issue 3, p261 

    The paper offers a model of the competitive positioning of foreign MNEs (FMNEs) in less-developed countries. The model acknowledges that FMNEs and their domestic counterparts engage in strategic interactions and reference- points positioning with the objective of maximizing customers'...

  • Bulletproof your business against competitor attacks. Graham, John R. // Marketing News;3/14/94, Vol. 28 Issue 6, p4 

    Presents advice for marketers on ways to protect their business from competition. Focus on customer service; Emphasis on gathering customer information; Discussion on enhancing the company's image.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics