Want to boost sales? Referrals are best
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- The Competitive Edge. // Aftermarket Business;Apr2004, Vol. 114 Issue 4, p1
Provides tips on marketing to improve business and satisfy customer needs. Training of staff, customers and colleagues to promote referrals; Publication of newsletter for customers and prospects; Analysis of fee structure for areas requiring modifications or adjustments.
- Hiring qualified sales team helps generate new business. Feietag, Howard // Hotel & Motel Management;Aug2005, Vol. 220 Issue 14, p11
The article focuses on the hiring of qualified sales team that would help generate new businesses. In putting together a sales department team a property owner or manager is looking for proactive sales from the staff, this means going after new business. Some property sales people going after...
- FRAME OF REFERENCE. Jantsch, John // Entrepreneur;Feb2008, Vol. 36 Issue 2, p122
The article offers tips for business enterprises on how to create a referral-based business. Business enterprises are advised to examine every interaction they have with customers in order to ensure they are delighted at every turn. They must introduce 100 percent referral-based mind-set during...
- Lead generation -- Not sleaze generation. Munger, Meredith // Hudson Valley Business Journal;2/11/2013, Vol. 2 Issue 6, p8
The author discusses ways for businesses to attract customers. She says that businesses need a combination of marketing, networking and lead generation to be treated like arbitrage to bring in the customers. She emphasizes the easiness to track lead generation through search engine marketing....
- Customer delight breeds loyalty. // Finance Week;6/28/2004 National Service Delight, p3
Focuses on the changes in the consumer services market in South Africa. Diversion of companies from product marketing to relationship marketing; Effort of firms to meet consumer satisfaction; Need for firms to understand the expectations of consumers.
- Dispatching With a Difference. Rathbun, Jay // Air Conditioning Heating & Refrigeration News;4/20/2009, Vol. 236 Issue 16, p12
The article offers tips on how to make a dispatching difference and become the company of selections in the ears of possible customers. It suggests that dispatchers can be instrumental in saving a possible customer by sharing the multi-faceted approach of the company to the problem. It...
- Small business owners are salespeople in disguise. Gitomer, Jeffrey // Inside Tucson Business;8/4/2008, Vol. 18 Issue 10, p19
The article presents few sales jobs that fall under the definition of selling for a small business. These include getting a loan from a banker, getting credit from a supplier, and satisfying a disgruntled customer. The article also presents several reasons why business owners sell best including...
- The Competitive Positioning of Foreign MNEs in Domestic Markets: Theoretical Extensions and Evidence from the Israeli Market. Fiegenbaum, Avi; Lavie, Dovev; Shoham, Aviv // Management International Review (MIR);2004 3rd Quarter, Vol. 44 Issue 3, p261
The paper offers a model of the competitive positioning of foreign MNEs (FMNEs) in less-developed countries. The model acknowledges that FMNEs and their domestic counterparts engage in strategic interactions and reference- points positioning with the objective of maximizing customers'...
- Bulletproof your business against competitor attacks. Graham, John R. // Marketing News;3/14/94, Vol. 28 Issue 6, p4
Presents advice for marketers on ways to protect their business from competition. Focus on customer service; Emphasis on gathering customer information; Discussion on enhancing the company's image.
