TITLE

Out-of-home boost for World Cup audiences

AUTHOR(S)
Lee, Jeremy
PUB. DATE
June 2002
SOURCE
Campaign;6/14/2002, Issue 23, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the ratings of the British Broadcasting Corp.'s coverage of England's match with Argentina in the 2002 World Cup. Estimated number of viewers watching the telecast; Contribution of out-of-home viewing to the ratings; Advantage of the initiative for advertisers for England games.
ACCESSION #
7003590

 

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