TITLE

Marketing In a Maelstrom

AUTHOR(S)
Paskowski, Marianne
PUB. DATE
July 2002
SOURCE
Multichannel News;7/15/2002, Vol. 23 Issue 28, p160
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Comments on the controversy involving telecommunication industry in the U.S. Comment on the goal of cable marketers in protecting customer base; Indication on the problems of digital video; Details on targeting subscribers of bankrupt Adelphia Communications Corp.
ACCESSION #
7001676

 

Related Articles

  • In-Band, Out-of-Band, Whatever It Takes. Ellis, Leslie // Multichannel News;5/28/2001, Vol. 22 Issue 22, p36 

    Reports the amount of digital video subscribers in the U.S. Ways to harness digital set-tops to servers for session-based interactivity; Inclusion of Scientific-Atlanta of in-band path in its Explorer 2010/2100; Delivery of software updates and couriers electronic program guide to data to the box.

  • Cable Industry Seeks HD-Format Resolution. Brown, Karen // Multichannel News;11/11/2002, Vol. 23 Issue 45, p45 

    Focuses on problems faced by television programmers that want to create high-definition (HD) video to satisfy consumer demand. Absence of Federal Communications Commission mandated HD standards; Confusion in choosing display format for the program; Technology on how the formats work.

  • Cable '05. Orsini, Patricia // Brandweek;4/4/2005, Vol. 46 Issue 14, pSR37 

    Introduces several articles which examined some of the issues facing cable operators and programmers.

  • HFC Networks Reclaim Fiber, Increase Bandwidth. Katz, Gil // Communications Technology;Q1 2012, p4 

    The article reports that advanced personalized services as multiscreen, network personal video recording and switched digital video are being introduced by cable operators. It is stated that to purchase more fiber is a logical way for service providers to increase their bandwidth capacity. It is...

  • Thoughtful, disciplined, strategic. Kuhl, Craig // CED;Apr2009, Vol. 35 Issue 4, p31 

    The article focuses on how cable and telecom service providers, as well as their supporting vendor communities, address the recession. They are redefining, re-tooling, and re-thinking their 2009 and beyond spending strategies. All companies operating in the environment with tighter margin for...

  • Look Out Cable, Here's FiOS. Paskowski, Marianne // Television Week;7/2/2007, Vol. 26 Issue 26/27, p8 

    The article warns cable television operators about the growth of Verizon's FiOS digital video service. At a conference in Chicago, Illinois, Verizon chairman, Ivan Seidenberg said the service has nearly half a million subscribers since its launch. Seidenberg says the telecommunication service...

  • In search of incremental revenue. Williams, Andy // Telecommunications - International Edition;Jan2002, Vol. 36 Issue 1, p27 

    Focuses on the struggles of telecommunication companies in Great Britain. Increase in the demand for cable television; Stiffness of the competition in the telecommunications market; Comparison on the business performance between telecommunication companies and cable companies. INSET: SME focus..

  • Cable's Expanding Role in Telecommunications. Hodes, Daniel; Duwadi, Kiran; Wise[*], Andrew // Business Economics;Apr99, Vol. 34 Issue 2, p46 

    Studies the role of the cable television industry in telecommunications. How the industry can realize its potential; Status of the industry in the video programming delivery market; Importance of the proposed AT&T-TCI merger.

  • Programmers have new suitor: Telcos. Brown, Rich // Broadcasting & Cable;12/5/94, Vol. 124 Issue 49, p10 

    Focuses on the integration of telecommunication companies and the cable television industry in the United States. Programming services; Direct broadcast satellite business; Cable networks; Growth of cable television forecasted for 1995.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics