ESPN Goes Fishing For Affiliates, Ratings

Hogan, Monica
July 2002
Multichannel News;7/15/2002, Vol. 23 Issue 28, p98
Highlights the third annual Great Outdoor Games hosted by ESPN in Lake Placid, New York. Use of the trip for employee recognition and ad-sales incentives; Cooperation of affiliates on ESPN drive ratings; Participation of 200 human and canine athletes in the events.


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