TITLE

ESPN Goes Fishing For Affiliates, Ratings

AUTHOR(S)
Hogan, Monica
PUB. DATE
July 2002
SOURCE
Multichannel News;7/15/2002, Vol. 23 Issue 28, p98
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Highlights the third annual Great Outdoor Games hosted by ESPN in Lake Placid, New York. Use of the trip for employee recognition and ad-sales incentives; Cooperation of affiliates on ESPN drive ratings; Participation of 200 human and canine athletes in the events.
ACCESSION #
7001419

 

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