VOD Incubates Long-Form Ads

Brown, Karen
July 2002
Multichannel News;7/15/2002, Vol. 23 Issue 28, p48
Focuses on the advertising format used by video-on-demand service providers in the U.S. Effectivity of the VOD advertising format; Flexibility advantage of a VOD advertising format; Willingness of advertisers on adopting the VOD advertising format.


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