Comedy's Serious About Boosting Affils' Revenues

Forkan, Jim
July 2002
Multichannel News;7/15/2002, Vol. 23 Issue 28, p18
Focuses on the marketing strategies of Comedy Central in the U.S. Development of affiliate marketing promotions for AT&T; Broadband and Cox Communications Inc.; Target market of the promotional campaign; Objective of the promotional campaign.


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