TITLE

Comedy's Serious About Boosting Affils' Revenues

AUTHOR(S)
Forkan, Jim
PUB. DATE
July 2002
SOURCE
Multichannel News;7/15/2002, Vol. 23 Issue 28, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing strategies of Comedy Central in the U.S. Development of affiliate marketing promotions for AT&T; Broadband and Cox Communications Inc.; Target market of the promotional campaign; Objective of the promotional campaign.
ACCESSION #
7001320

 

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