TITLE

Marketers' View of 2002: Rosy the Rest of the Way

PUB. DATE
July 2002
SOURCE
Multichannel News;7/15/2002, Vol. 23 Issue 28, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents several views of cable marketers on the challenges facing the multichannel communication industry. Marketing campaign focus of ESPN; Outlook of Insight Communication Co. senior vice president of marketing Pam Euler Halling on the industry; Efforts of In Demand LLC senior vice president Sergei Kuharsky on promoting video on demand technology.
ACCESSION #
7001254

 

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