Marketers' View of 2002: Rosy the Rest of the Way

July 2002
Multichannel News;7/15/2002, Vol. 23 Issue 28, p1
Presents several views of cable marketers on the challenges facing the multichannel communication industry. Marketing campaign focus of ESPN; Outlook of Insight Communication Co. senior vice president of marketing Pam Euler Halling on the industry; Efforts of In Demand LLC senior vice president Sergei Kuharsky on promoting video on demand technology.


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