TITLE

Wireless Lights Up The Big Screen

AUTHOR(S)
Marek, Sue
PUB. DATE
July 2002
SOURCE
Wireless Week;7/15/2002, Vol. 8 Issue 28, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses U.S. wireless carriers' use of movie tie-ins to promote new devices and capabilities. Cingular Wireless' integrated marketing campaign in conjunction with the May 3, 2002 debut of action adventure film 'Spider-Man'; Promotional partnership of Sprint PCS with the science-fiction movie 'Men in Black II'; Reason Sprint PCS chose 'Men in Black II.'
ACCESSION #
7000463

 

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