Wireless Lights Up The Big Screen

Marek, Sue
July 2002
Wireless Week;7/15/2002, Vol. 8 Issue 28, p14
Trade Publication
Discusses U.S. wireless carriers' use of movie tie-ins to promote new devices and capabilities. Cingular Wireless' integrated marketing campaign in conjunction with the May 3, 2002 debut of action adventure film 'Spider-Man'; Promotional partnership of Sprint PCS with the science-fiction movie 'Men in Black II'; Reason Sprint PCS chose 'Men in Black II.'


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