TITLE

Wireless Lights Up The Big Screen

AUTHOR(S)
Marek, Sue
PUB. DATE
July 2002
SOURCE
Wireless Week;7/15/2002, Vol. 8 Issue 28, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses U.S. wireless carriers' use of movie tie-ins to promote new devices and capabilities. Cingular Wireless' integrated marketing campaign in conjunction with the May 3, 2002 debut of action adventure film 'Spider-Man'; Promotional partnership of Sprint PCS with the science-fiction movie 'Men in Black II'; Reason Sprint PCS chose 'Men in Black II.'
ACCESSION #
7000463

 

Related Articles

  • Mixed Signals in 2003 For Wireless Marketers. Wasserman, Todd // Brandweek;12/9/2002, Vol. 43 Issue 45, p10 

    Looks at the economic prospects facing wireless marketers in 2003. Changes in the marketing personnel of Cingular Wireless Inc. and Sprint PCS; Factors attributed to the pressure facing marketers in the wireless communications industry; Issues facing wireless marketers in 2003.

  • Sprint Nextel ad campaign talks up network 'power'. Hill, Kelly // RCR Wireless News;8/21/2006, Vol. 25 Issue 34, p7 

    The article provides information on the advertising campaign project of Sprint Nextel focused on the quality and capabilities of the network. In line with the plan, it will launch internal employee campaigns and advertising strategy efforts for customers. Ovum analyst Roger Entner noted that...

  • Reasonable pricing. Ford, Tracy // RCR Wireless News;6/17/2002, Vol. 21 Issue 24, p12 

    Comments on the data pricing plans of wireless carriers in the U.S. Cingular Wireless; Sprint PCS; Information on the plan of Asian carriers.

  • WIRELESS WOES INCREASE AS GROWTH RATES SLOW. Luna, Lynnette // Telephony;01/28/2002, Vol. 242 Issue 3, p16 

    Reports that the United States wireless carriers are struggling to maintain subscriber growth rates as of January 28, 2002. Additional subscribers of Cingular Wireless in the fourth quarter of 2001; Expected subscriber additions of Sprint PCS; Key to the profitability of prepaid services.

  • Cingular cuts prices to try to add customers. Meyer, Dan // RCR Wireless News;11/25/2002, Vol. 21 Issue 47, p9 

    Reports on the decision of Cingular Wireless L.L.C. to reduce its prices for wireless communication services in the U.S., as of November 2002. Details on a limited-time pricing promotion introduced by Cingular Wireless; Expectations on the response of customers to the promotion; Information on...

  • Sprint Sets New Customer Record. McCall, Margo // Wireless Week;10/22/2001, Vol. 7 Issue 43, p1 

    Reports that Sprint PCS has set a record with the number of its subscribers in the third quarter of 2001. Number of customers added during the third quarter; Significance of the account spending limit plan offered by the wireless company to its increased number of customers; Comparison to the...

  • Wireless services tilt toward business. Pappalardo, Denise // Network World;3/24/2003, Vol. 20 Issue 12, p28 

    Reports on the wireless services packages offered by telecommunication companies in the U.S. Cingular Wireless Inc.'s offering of pooled minutes where additional users can be added to business plans; Cost of Sprint PCS' Clear Wireless Workplace.

  • New year rings in new carrier marketing campaigns. Kapko, Matt // RCR Wireless News;1/22/2007, Vol. 26 Issue 3, p6 

    This article offers a look at the new marketing strategies of wireless carriers for 2007. In early January, Cingular Wireless LLC began a nationwide re-branding campaign to wrap all of its customers under the blanket of newly unified owner AT&T Inc. In September 2006, T-Mobile USA Inc. began...

  • Robust 3Q expected for carriers. Hill, Kelly // RCR Wireless News;10/16/2006, Vol. 25 Issue 42, p15 

    The article presents an outlook for the financial performance of wireless carriers in the U.S. for the third quarter of 2006. Merrill Lynch expects the performance of Cingular Wireless LLC to improve. The customer gains of Sprint Nextel is just at 200,000 compared to 1.2 million it added in the...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics