Virgin Attempts Prepaid Shakedown

Marek, Sue
July 2002
Wireless Week;7/15/2002, Vol. 8 Issue 28, p13
Trade Publication
Reports on the strategy of mobile virtual network operator Virgin Mobile USA in the United States. View on the impact of Virgin's debut in the U.S. on other U.S. carriers; View of analyst Ken Hyers on Virgin's rate plans; Reason Virgin's service is appealing to teenagers.


Related Articles

  • Virgin Mobile: 4.6M users and counting. Hill, Kelly // RCR Wireless News;1/8/2007, Vol. 26 Issue 1, p8 

    The article highlights the announcement by Virgin Mobile USA LLC that it finished 2006 with 4.6 million customers in the U.S. The company introduced penny texting, hybrid price plans and an ad-time-for-airtime service called SugarMama. The mobile virtual network operator has been in business for...

  • 3-Way Bash, Virgin Mobile-Style.  // Wireless Week;8/1/2005, Vol. 11 Issue 16, p30 

    Reports on a special event held by Virgin Mobile USA at the Sky Studio in Manhattan, New York City to promote its three-way calling plans. Celebrity guests; Highlights of the event.

  • MVNOs: Master Stroke Or Menace? Marek, Sue // Wireless Week;8/1/2004, Vol. 10 Issue 16, p12 

    Focuses on several mobile virtual network operators (MVNO) in the U.S. Increase in the customer subscriber of Virgin Mobile USA; Advantage of MVNO on wireless networks; Preference of 7-Eleven to use the network of Cingular Wireless; Plan of Earthlink to launch wireless service.

  • The parent trap. Mortimer, Ruth // Brand Strategy;Oct2005, Issue 196, p8 

    Reports on the interactive marketing campaign launched by mobile telephone service provider, Virgin Mobile USA LLC, to promote its Pay As You Go Services to young consumers. Concept of the marketing campaign; Features of the mobile service.

  • Virgin Mobile signs up 500K since last July.  // RCR Wireless News;4/28/2003, Vol. 22 Issue 17, p13 

    Reports on the number of subscribers of Virgin Mobile USA LLC. Average text messages per subscriber; Estimated number of ringtones downloaded by customers.

  • Virgin Takes Service Nationwide. Marek, Sue // Wireless Week;7/22/2002, Vol. 8 Issue 29, p1 

    Reports on the debut of Virgin Mobile USA with a national campaign and a festival in New York City in July 2002 . Customers targeted by the mobile virtual network operator; Assessment of the demand for Virgin phones; Impact of Virgin's debut on other prepaid offerings in the market.

  • Helio Merger Talks Confirmed. Medford, Cassimir // Red Herring;5/14/2008, p2 

    The article reports on the confirmation of reports that mobile service reseller Virgin Mobile USA is in talks with South Korea's SK Telecom about a strategic deal involving Helio, the high-end U.S. mobile service reseller of SK. The parties are seeking a deal that could alter the fortunes of...

  • Late News.  // RCR Wireless News;7/3/2006, Vol. 25 Issue 27, p1 

    The article presents news briefs concerning the telecommunication industry in the U.S. as of July 2006. MobiTV Inc. said it extended its wireless video service to devices running Microsoft Corp.'s Windows Mobile 5.0 operating system. Upoc Networks announced it is providing mobile chat and...

  • Ecuador : VIRGIN MOBILE and MOVILNET GROUP keep to launch operations in ECUADOR.  // TendersInfo News;8/13/2014, p1 

    The article reports on the plans of telecommunications companies Virgin Mobile USA LP and Movilnet Group to establish operations in Ecuador to offer services including fourth generation (4G) broadband, cloud-based services and data centers.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics