una oferta renovada

AntĂșnez, Marco
December 2011
Entrepreneur Mexico;dic2011, Vol. 19 Issue 12, p66
No abstract available.


Related Articles

  • For brands, it really is personality that counts. Saha, Mo // Campaign;12/9/2011, Issue 49, p13 

    The article focuses on the strategy in giving brands distinctive and identifiable personalities, which can help in attracting the desired audiences.

  • Identity Concerns or Functional Concerns? High vs Low Identifiers Reaction to Brand Identity Change. Illia, Laura; van Rekom, Johan // Corporate Reputation Review;Spring2012, Vol. 15 Issue 1, p52 

    Brand repositioning may cause a loss of attributes that formerly characterized it. This study investigates how consumers react to the potential disappearance of such attributes. Specifically, it addresses the question whether consumers are more concerned about the pragmatic consequences for...

  • 5 Tricks To Help You Revamp Your Image.  // Customers First;Apr2012, Vol. 17 Issue 4, p2 

    The article offers tips in creating marketing strategies to revamp the brand image of a company. It suggests the use of stock photographs, clip art, or other professional images. It recommends the addition of contrasting shapes, colors, sizes, and fonts of graphics and text to well-designed...

  • CORPORATE ADVERTISING. Clow, Kenneth E.; Baack, Donald // Concise Encyclopedia of Advertising;2005, p49 

    The article presents an encyclopedia entry about corporate advertising. Corporate advertising is when an advertisement emphasizes the name and image of corporation instead of the individual brand. This type of advertisement has a number of purposes such as building brand image or recognition. It...

  • CSR and internal comms roles on the rise. O'Reilly, Lara // Marketing Week (Online Edition);7/23/2013, p5 

    The article states that as of July 23, 2013, companies are increasingly looking for marketers in order to improve their brand reputation and internal collaboration. According to the June 2013 Professional Talent Spotlight monitor of Recruiter Badenoch & Clark, vacancies for internal...

  • Intended to entice. Booth, John // Crain's Cleveland Business;5/1/2006, Vol. 27 Issue 18, p3 

    This article focuses on the role of retail store design in its success. According to Fred Margulies, an associate at Herschman Architects Inc. in Cleveland, Ohio, the entertainment factor, the touch and feel and the senses, play an important factor in how people perceive things. It just...

  • Does your brand connect? Lempert, Phil // Progressive Grocer;3/1/2004, Vol. 83 Issue 4, p11 

    Provides an insight into the importance of brand image. Criteria for developing brand image; Elements of brand image; Suggestions for building relations between the brand and the consumer.

  • Think Beethoven: Using Site-Selection to Gain Brand Dominance. McKenna, Jim // Franchising World;Apr2007, Vol. 39 Issue 4, p33 

    The article discusses the use of the site selection philosophy to gain brand dominance. The author says market dominance occurs over time and results in high-customer and non-customer awareness levels of the concept, brand, image, name, trade dress, colors, particular sites and products or...

  • A Good Brand Leaves A Good Impression. Tock, Ed // Fitness Business Pro;Apr2007, Vol. 23 Issue 4, p28 

    The author reflects on the role of good branding in maintaining leadership in the physical fitness market. He argues that in order for a particular fitness club to compete strategically it must develop a powerful brand image that differentiates it from competition. Moreover, he stresses that...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics