TITLE

Finance

AUTHOR(S)
Kiley, David
PUB. DATE
May 1998
SOURCE
Adweek Western Edition;05/18/98, Vol. 48 Issue 20, Upfront p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at the promotional and advertising strategy of financial services firms in the United States. Increased spending for advertising campaigns by independent brokerages and mutual fund companies; Selection of advertising agencies; Increased advertising budget of credit card firms Visa, American Express and MasterCard.
ACCESSION #
699847

 

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