TITLE

Little people are big business

AUTHOR(S)
Dixon, Audrey
PUB. DATE
July 2002
SOURCE
Cabinet Maker;7/12/2002, Issue 5295, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the 'Kids Today' annual conference held in Lake Buena Vista in Orlando, Florida in June 2002. Annual spending of grandparents on their children; Remarks from Vasso Unks, marketing director at PJ Kids, about the role of marketing in developing a furniture brand for youth; Logo of PJ Kids; Reasons advertising fails.
ACCESSION #
6990848

 

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