Little people are big business

Dixon, Audrey
July 2002
Cabinet Maker;7/12/2002, Issue 5295, p17
Trade Publication
Reports on the 'Kids Today' annual conference held in Lake Buena Vista in Orlando, Florida in June 2002. Annual spending of grandparents on their children; Remarks from Vasso Unks, marketing director at PJ Kids, about the role of marketing in developing a furniture brand for youth; Logo of PJ Kids; Reasons advertising fails.


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