Are Financial Planners Failing Gift-Prone Clients?

July 2002
Journal of Financial Planning;Jul2002, Vol. 15 Issue 7, p25
Academic Journal
This article presents a study which examined the failure of financial advisors in assisting clients interested in making planned gifts. According to GivingCapital's study of 2,642 households with at least $100,000 in investable assets, 73.6 percent expressed interest in making planned gifts, such as through wills and charitable remainder trusts, yet only 27.3 percent had done so. The survey found that few advisors are talking with their affluent clients about planned giving opportunities and when they did, the discussions lacked sufficient depth. Advisors are critical to planned giving, says GivingCapital, because of the households that actually made planned gifts, 81.6 percent said they were most influenced by their advisors.


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