TITLE

Why positioning your brand matters more than ever

AUTHOR(S)
Sink, Chuck
PUB. DATE
December 2011
SOURCE
New Hampshire Business Review;12/16/2011, Vol. 33 Issue 26, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents the author's views regarding the importance of brand positioning on business success.
ACCESSION #
69841751

 

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