The fat is in the fire of America's blame culture

Murray, Iain
July 2002
Marketing Week (01419285);7/4/2002, Vol. 25 Issue 27, p86
Trade Publication
Comments on the advertising and marketing campaign of the U.S. National Cattlemen's Beef Association, developed by Leo Burnett. Aim of convincing consumers to choose beef when grilling and to use the grill more often; Statistics on the health of Americans; Possibility of lawsuits against restaurants that sold fatty foods to consumers.


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