The fat is in the fire of America's blame culture
- Beef group wants meal solutions for dinner table. Pollack, Judann // Advertising Age;8/4/1997, Vol. 68 Issue 31, p41
Discusses the advertising plans of the National Cattlemen's Beef Association. The decision to curtail its advertising budget; The focus on convenience-oriented products; The shift to prepared beef.
- Beef Industry Shifting Its Strategy. Hume, Scott // Adweek Midwest Edition;11/23/98, Vol. 39 Issue 47, p5
Highlights the efforts of the National Cattlemen's Beef Association (NCBA) to improve its advertising campaign and marketing strategies. Comparison between beef and chicken consumption in the country according to the United States Department of Agriculture; Steps taken by the association to...
- Steak Out. Lippert's, Barbara // Adweek Eastern Edition;1/8/2001, Vol. 42 Issue 2, p28
Presents a critique on the television advertisements of the National Cattlemen's Beef Association targeting women. Themes and concepts used by ad creator Leo Burnett Co.; Depiction of women in the ads; Aim of brining back consumer confidence in beef.
- Beef. It's, Like, What's for Dinner. Nudd, Tim // Adweek Eastern Edition;3/17/2003, Vol. 44 Issue 11, p46
Reports on the advertising agency Leo Burnett's advertising for the National Cattlemen's Beef Association. Use of teenage and preteenage girls in the advertising; Features of the association's web site; Message conveyed through the advertising.
- Steak Out. Lippert, Barbara // Adweek Western Edition;01/08/2001, Vol. 51 Issue 2, p28
Focuses on the television commercials created by Leo Burnett company for the National Cattlemen's Beef Association which target women. Details on the commercial shot in a steak restaurant; Information on the advertisement featuring a future bride and her mother.
- Steak Out. Lippert, Barbara // Adweek Southeast Edition;01/08/2001, Vol. 22 Issue 2, p28
Comments on the advertisements created by the company Leo Burnett for the National Cattlemen's Association. Criticisms on the portrayal of women in the advertisements; Description of the advertisements; Focus and message of the advertisements.
- Beef Ads Tout Health. Baar, Aaron // Adweek Midwest Edition;04/24/2000, Vol. 41 Issue 17, p10
Announces the campaign launched by the National Cattlemen's Beef Association, which was created by Leo Burnett. Theme of the campaign; Description of the advertisement; Tagline of the campaign; Advertising spending of the association.
- Burnett reheats beef group tag. Hume, Scott // Adweek Eastern Edition;11/23/1998, Vol. 39 Issue 47, p4
Focuses on Leo Burnett's plan to revive the `Beef. It's what's for dinner' tagline in 1999 for The National Cattlemen's Beef Association. Association's desire to target retailers as well as consumers; Budget for the print and television campaign.
- Burnett reheats beef group tag. Hume, Scott // Adweek Western Edition;11/23/98, Vol. 48 Issue 47, p33
Discloses the plans of Leo Burnett to revive the `Beef. It's what for dinner' tagline in 1999 for the National Cattlemen's Beef Association. Group's decision to shift its marketing strategy; Group's adoption of a different tagline in 1997 focusing on beef's quality image in consumer advertising.