TITLE

Softly, softly, catch the rich

AUTHOR(S)
Singh, Sonoo
PUB. DATE
July 2002
SOURCE
Marketing Week (01419285);7/4/2002, Vol. 25 Issue 27, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Suggests that scandal and regulation have forced British electricity and gas suppliers to modify their sales practices. Strategies for attracting customers; Statistics on utility switchers; Success of direct selling advertising practices.
ACCESSION #
6982715

 

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