TITLE

We laugh at you English kniggits

PUB. DATE
July 2002
SOURCE
Marketing Week (01419285);7/4/2002, Vol. 25 Issue 27, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Criticizes the advertising campaign of the British Tourist Authority at the 2000 Wimbledon Tennis Tournament which used an armored tennis-playing knight to give away bookmarks. Description of the mascot; Tourists' reaction to the mascot.
ACCESSION #
6982711

 

Related Articles

  • Brand in the news.  // Marketing (00253650);6/30/2010, p4 

    The article highlights several advertising campaigns during the Wimbledon Championships in London, England.

  • Tennis Lessons for The Ballpark. Lipin, David // Adweek Western Edition;06/19/2000, Vol. 50 Issue 25, p6 

    Reports on the advertising campaign created by the Ballpark advertising agency trumpeting the arrival of the 2000 Wimbledon Championships tennis tournament to basic cable. Value of the marketing effort; Features of the print advertisement; Scheduled launching of the campaign.

  • BTA to drop its 'UK OK' ad strategy as travellers return.  // Marketing (00253650);3/28/2002, p3 

    Reports the plan of British Tourist Authority (BTA) to drop the 'UK OK' advertising strategy. Criticism on advertising strategy used by BTA; Objective of the 'UK OK' advertising.

  • CyberCritique. Carmichael, Matt // Advertising Age;6/22/1998, Vol. 69 Issue 25, p38 

    Reviews the Internet advertising campaign for the 1998 Wimbledon Championships. Details; Creation of the advertisements by IBM Interactive Media.

  • BTA trawls agencies for £4m England drive.  // Marketing Week (01419285);2/20/2003, Vol. 26 Issue 8, p7 

    Reports the plan of British Tourist Authority to create an advertising campaign to promote England abroad and at home. Merger between BTA the English Tourism Council; Amount of the budget allocated for the campaign; Selection of Kenny Boyle as international marketing director.

  • TOURISM: VisitBritain returns to TV following makeover.  // Corporate Adviser (Online Edition);5/12/2011, p8 

    The article focuses on VisitBritain, the name used by the British Tourist Authority, the tourist board of Great Britain, will launch its first television (TV) campaign in May 2011, and aims to build on the appeal of the Queen's Diamond Jubilee and the London Olympics in England in 2012.

  • News.  // Marketing Week;6/17/1999, Vol. 22 Issue 20, p8 

    States that Nestle's coffee brand Nescafe is to launch an advertising campaign to promote its status as the official coffee of the Wimbledon tennis championships.

  • BTA focuses on regional culture to lure tourists. Rogers, Daniel // Marketing (00253650);11/7/2002, p3 

    Reports on plans of the British Tourist Authority to conduct a marketing campaign that will attract more tourists to Great Britain. Focus of the campaign on 12 cities.

  • BTA campaign eyes city-break market. Coulter, Adam // Travel Trade Gazette UK & Ireland;2/24/2003, Issue 2552, p36 

    Reports on the efforts of the British Tourist Authority to attract tourists to the country. Launching of an advertising campaign by the office; Allocation of funds to cities to enhance tourism; Projections on the influx of visitors for 2003.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics