Charles, Gemma
July 2002
Marketing Week (01419285);7/4/2002, Vol. 25 Issue 27, p22
Trade Publication
Focuses on the chances for success of the joint venture of Nestle Corp. and L'Oreal SA to produce nutraceutical brands. Close scrutiny of health and beauty products from legal authorities; Sales performance of other brands; Implications for marketing and advertising.


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