TITLE

Nappy giants strain to fill their pockets

AUTHOR(S)
Singh, Sonoo
PUB. DATE
July 2002
SOURCE
Marketing Week (01419285);7/4/2002, Vol. 25 Issue 27, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the efforts of diaper manufacturers to expand and diversify their brands in the face of declining birth rates. Product innovations and revamps; Impact on consumers; Implications for marketers and advertisers.
ACCESSION #
6982697

 

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