West stifles brands from Third World

Benady, David
July 2002
Marketing Week (01419285);7/4/2002, Vol. 25 Issue 27, p19
Trade Publication
Analyzes the difficulties faced by brands from developing countries when seeking entry into the markets of industrialized nations. Efforts of building brands that could cross continents and gain access to restrictive western markets; Description of commercial relations between industrialized countries and the third world; Forms of economic assistance extended to third world countries.


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