TITLE

Ladies and gentlemen, we hope you enjoy the show

AUTHOR(S)
Higham, Nick
PUB. DATE
July 2002
SOURCE
Marketing Week (01419285);7/4/2002, Vol. 25 Issue 27, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reflects on the behavioral changes in male and female consumers. Gender stereotypes in the advertising sector; Consumers' preferences for music and entertainment; Implications for advertisers.
ACCESSION #
6982691

 

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