Black Is Beautiful: Why Female African-American Viewers Are So Hot

November 2011
Multichannel News;11/21/2011, Vol. 32 Issue 44, p14
The article reports on the impact of the African-American-women-themed television programs in helping cable networks and advertisers to reach one of the industry's emerging demographics, the African American women. It notes that African-American women watch an average of 25 hours of television per month, a 25-percent difference than American women. It mentions that African American women exclusively choose television shows that reflects their lives and life experiences.


Related Articles

  • Still No Satisfaction. Consoli, John // MediaWeek;1/24/2005, Vol. 15 Issue 4, p6 

    Deals with issues concerning the viewership of the UPN television network in the fourth quarter of 2004. Decline in the number of young African American female viewers at the network; Reason for the decline of female viewership at the network's Monday and Tuesday ethnic sitcoms.

  • Black Viewing Shifts May Add Up to Ad Agita. Umstead, R. Thomas // Multichannel News;11/1/2004, Vol. 25 Issue 44, p1 

    Reports on the indication of African-American viewership patterns on general-entertainment cable networks in the U.S. in 2004. Background on Black Entertainment Television and its advertising strategy; List of the top cable networks in African-American households from December 29, 2003 to...

  • Auds take TV on own terms. Lowry, Tom // Daily Variety;6/16/2011, Vol. 311 Issue 52, p1 

    The article reports on the findings of a study regarding the total tube time of audiences in the U.S. It notes that the viewers have watched 158 hours and 47 minutes of television (TV) per month in the first quarter of 2010. A chart is presented depicting several types of multiplatform viewing...

  • THE DEMOS.  // Broadcasting & Cable;7/11/2005, Vol. 135 Issue 28, p9 

    Presents a chart indicating the market share and the preferences of the various race that comprise the U.S. television market. White audiences; African American audiences; Hispanic audiences; Asian audiences.

  • BET loses out on anti-drug money. Teinowitz, Ira // Advertising Age;4/17/2000, Vol. 71 Issue 17, p4 

    This article reports on the move of the U.S. government to allocate $800,000 for its anti-drug abuse advertising to TV program syndicators Black Pearl Entertainment and the African Heritage Network in April 2000. The money was originally intended for cable network BET but it demanded $5 million...

  • When Things Are Rotten. Schickel, Richard // Time;11/10/1975, Vol. 106 Issue 19, p92 

    The article focuses on the decline in the television program ratings of various television networks in 1975. It states that television networks experience drop in network ratings like the NBC Television Network wherein its rating went down to 5%. It mentions that the decline in network ratings...

  • The Year That Rain Fell Up TV viewing is off for the first time.  // Time;1/9/1978, Vol. 111 Issue 2, p69 

    The article offers information on the decline of television (TV) viewing in 1977 in the U.S. It mentions that Nielsen Co. and Arbitron Inc. TV rating stations could not believe that TV viewing has dropped for the first time in history wherein Nielsen reported a drop of 6.4% from November...

  • A Cop (And A Raincoat) For All Seasons.  // Time;11/26/1973, Vol. 102 Issue 22, p121 

    The article focuses on the interest of television (TV) viewers in watching crime shows on television in the U.S. It mentions the popularity of the crime fiction television program "Columbo," which enjoyed about 37 million viewers. It states that there are 29 crime shows aired in the country and...

  • Katz Shows True Grit Building Multicast Empire. Lafayette, Jon // Broadcasting & Cable;8/11/2014, Vol. 144 Issue 30, p18 

    The article profiles Jonathan Katz, chief operating officer of American multicast broadcast television (TV) network Bounce TV. Topics explored include his family background, his reputation in the U.S. TV broadcasting industry, and the way he acknowledged the emergence of broadcast TV...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics