TITLE

Black Is Beautiful: Why Female African-American Viewers Are So Hot

PUB. DATE
November 2011
SOURCE
Multichannel News;11/21/2011, Vol. 32 Issue 44, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the impact of the African-American-women-themed television programs in helping cable networks and advertisers to reach one of the industry's emerging demographics, the African American women. It notes that African-American women watch an average of 25 hours of television per month, a 25-percent difference than American women. It mentions that African American women exclusively choose television shows that reflects their lives and life experiences.
ACCESSION #
69826867

 

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