Study: Viewers OK With Lots of Free-VOD Ads
- Next stop: on-demand ads. Chunovic, Louis // Electronic Media;11/11/2002, Vol. 21 Issue 45, p6
Focuses on trends in advertising in the world of video-on-demand TiVo in the U.S. Scope for advertisement supported television with the advent of TiVo; Mention of a panel discussion on the scope for advertising in the TiVo world; Views of participants regarding the nature of commercials on the...
- Motion business maintains momentum. Thomas, Larry // Furniture/Today;7/29/2002, Vol. 26 Issue 46, p18
Reports the sales condition of motion upholstery furniture in the U.S. Effect of the tendency of buyers to spend more time outdoors on the sales; Claims to the interest of retailers in a Labor Day promotional event for reclining chairs and motion furniture of Flexsteel; Plans for a national...
- Top brands in network prime time--1999. // Brandweek;04/24/2000, Vol. 41 Issue 17, pU30
Lists the highest television advertising spenders among brands in the United States as of April 2000.
- CMR's top brands in network prime time. // Adweek Western Edition;08/24/98, Vol. 48 Issue 34, p48
Lists the top brands that advertise in prime time network television in the United States, compiled for the week of August 3-9, 1998. Brand; Class; Number of spots aired.
- Building a Better Mouse Trap. Schmuckler, Eric // MediaWeek;2/6/2006, Vol. 16 Issue 6, p18
The article provides information on the video-on-demand (VOD) tracking services being offered by video management company Rentrak in the U.S. It also presents details on the company's advertisement-tracking system developed in consultation with cable operators, networks and agencies. Other media...
- A 'TiVo-Proof' Ad Model. Whitney, Daisy // Television Week;3/29/2004, Vol. 23 Issue 13, p25
Reports on the 2004 launch of RipeTV, the first advertisement-supported on-demand network in the U.S. Comments from Ryan Magnussen, RipeTV CEO; Target market of the network; Approach taken by the network on its advertisements; Core component of RipeTV.
- Operators, Advertisers And Programmers See Potential In Dynamic Ads. Farrell, Mike // Broadcasting & Cable;3/5/2012, Vol. 142 Issue 10, p24
The article focuses on the optimism of television operators, advertisers and programmers on the usage of free video-on-demand (VOD).
- Can an actor be in too many ads? Pathak, Shareen // Advertising Age;10/22/2012, Vol. 83 Issue 38, p1
The article discusses the potential negative effects of using the same actor in multiple advertisements for multiple products, particularly noting the possibility for brand confusion, consumer distraction, and cross-market effects. It addresses the trend in advertising to use actors who more...
- Mad Ave. not laughing as webs hype comedy. Robins, J. Max; Lowry, Brian // Variety;5/29/95, Vol. 359 Issue 5, p1
Reports on advertisers' reaction to the all-comedy lineup prepared by the big three major television networks and Fox Broadcasting. Targeting of the young and chic audience; Costs of promoting the new shows according to a media buyer; Questions about the networks' targeting of the same...