TITLE

Study: Viewers OK With Lots of Free-VOD Ads

PUB. DATE
November 2011
SOURCE
Multichannel News;11/21/2011, Vol. 32 Issue 44, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents the result of the study conducted by the Advanced Advertising Media Project (AAMP) coalition which measures the consumer behavior on free video-on-demand (VOD) advertisements in the U.S. It notes that VOD advertising have created higher interest for consumers in understanding a particular brand compared to linear television. It mentions that 63 percent of respondents had recalled an advertised brand on a light VOD advertisement load.
ACCESSION #
69826862

 

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