Study: Viewers OK With Lots of Free-VOD Ads

November 2011
Multichannel News;11/21/2011, Vol. 32 Issue 44, p12
The article presents the result of the study conducted by the Advanced Advertising Media Project (AAMP) coalition which measures the consumer behavior on free video-on-demand (VOD) advertisements in the U.S. It notes that VOD advertising have created higher interest for consumers in understanding a particular brand compared to linear television. It mentions that 63 percent of respondents had recalled an advertised brand on a light VOD advertisement load.


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