Can Di3 Liberate interactive ads?

Wilkinson, Amanda
July 2002
Marketing Week (01419285);7/4/2002, Vol. 25 Issue 27, p14
Trade Publication
Focuses the challenges of adopting interactive television advertising among British brands and the technology to make interactive advertisement work on all platforms, developed by Di3. Lack of effective standards to measure the advertisements' worth; Cost considerations; Problems posed by the technology of Di3.


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