TITLE

Capital FM tests 'Payback' loyalty scheme on its BRMB radio station

PUB. DATE
July 2002
SOURCE
Marketing Week (01419285);7/4/2002, Vol. 25 Issue 27, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the loyalty advertising scheme of Capital FM radio network. Details of the scheme; Benefits for listeners.
ACCESSION #
6982682

 

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