TITLE

Safeway media review heralds return to TV ads

AUTHOR(S)
Wilkinson, Amanda
PUB. DATE
July 2002
SOURCE
Marketing Week (01419285);7/4/2002, Vol. 25 Issue 27, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that supermarket chain Safeway Inc. has placed its media buying and planning accounts under review. Plans of returning to television advertising; Advertising decisions made by the firm during the late 1990s.
ACCESSION #
6982678

 

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