TITLE

TBWA splits with Gossard over creative differences

PUB. DATE
July 2002
SOURCE
Marketing Week (01419285);7/4/2002, Vol. 25 Issue 27, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that lingerie company Gossard has terminated the services of advertising agency, TBWA London. Creative differences relating to the treatment of the brand; Conflicting ideas on how to communicate the brand message.
ACCESSION #
6982675

 

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