HHCL wins £3m Sqezy relaunch

Singh, Sonoo
July 2002
Marketing Week (01419285);7/4/2002, Vol. 25 Issue 27, p11
Trade Publication
Reports on the appointment of advertising agency, HHCL & Partners to the relaunch of Buck UK-owned washing-up liquid brand Sqezy. Details of the relaunch plan; Target markets.


Related Articles

  • The last thing you expect from bank ads: Egg-cellence. Marshall, Caroline // Campaign (UK);10/16/98, Issue 42, p12 

    Criticizes the financial services advertisement created by HHCL & Partners. Basic questions that should be considered in making financial service advertisement; Chief executive of the advertising company.

  • Pick of the week.  // Campaign (UK);1/10/2003, Issue 2, p48 

    Reports on the British company HHCL & Partners's COI Communication's advertisement, that was chosen as Pick of the week by the journal 'Campaign' as of January 10, 2003.

  • HHCL's Pot Noodle ads use ‘Not Poodle” spoof. Palmer, Camilla // Campaign;2/8/2002, Issue 5, p9 

    Reports on the spoof helpline of HHCL & Partners for the Unilever Bestfood television campaign of noodle brand in Great Britain. Rename of the Not Poodle promotion; Animation of the Pot Noodles in the television; Status of the Pot Noodle in the snack noodle market.

  • The essential truths of the business that no agency can avoid. Marshall, Caroline // Campaign;3/1/2002, Issue 8, p4 

    Presents several personal views from business executives concerning the rebuilding of HHCL & Partners. Suggestion on the creation of advertising aesthetic; Demands for the innovation of the agency; Importance of client relationship on the business.

  • HHCL unveils debut work for Birds Eye. Martin, Michele // Campaign;05/29/98, Issue 22, p8 

    Presents information on the advertising campaign by the HHCL and Partners company for Bird Eye frozen ready meals. What the campaign is based on; Details on the campaign; Comments from Nick Howarth, the business director on the Birds Eye account at HHCL.

  • Judderman adds chilling aspect to Metz fairytale. Boyter, Gavin // Campaign;02/11/2000, Issue 6, p42 

    Features the campaign created by HHCL & Partners for Metz drink. Aim to replicate the feel of early European cinema and folklore; Theme, tag line and images; Creatives involved in making the commercial.

  • HHCL management restructuring clears path for new growth. Newland, Francesca // Campaign;07/30/99, Issue 30, p3 

    Describes the management restructuring in advertising agency HHCL & Partners. New position created in the senior level; Aim of the reorganization.

  • Review.  // Campaign;11/21/97, Issue 47, p5 

    Discloses that HHCL & Partners' television work for Blackcurrant Tango won the top prize at the London International Advertising Awards in November 1997. Total number of entries in the competition.

  • HHCL Tango ads go mainstream while keeping old values. Marshall, Caroline // Campaign (UK);05/07/99, Issue 18, p14 

    Comments on advertising agency HHCL & Partners' advertising campaign for the beverage Tango in Great Britain. Campaign tagline; Faith in long nurtured and campaignable brand values.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics