TITLE

DIGESTS

PUB. DATE
July 2002
SOURCE
Marketing Week (01419285);7/4/2002, Vol. 25 Issue 27, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on developments concerning the marketing sector in Great Britain as of July 2002. Launch of an anti-calcium tablet for washing machines from Reckitt Benckiser PLC; Appointment of David Burton as sales and marketing director at Cosmoair; Britvic Soft Drink's television advertising campaign for its J2O adult juice brand.
ACCESSION #
6982659

 

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