TITLE

Sunny Delight relaunches with SClub stars

PUB. DATE
July 2002
SOURCE
Marketing Week (01419285);7/4/2002, Vol. 25 Issue 27, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Procter & Gamble Co. has signed up pop group SClub for a promotional activity for fruit drink Sunny Delight. Details of the promo; Sales problems of the brand.
ACCESSION #
6982649

 

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