PPBs may be shown on non-terrestrial TV
- Shake-up of PPB rules will allow slots to resemble ads. // Campaign;01/23/98, Issue 4, p2
Reports on a proposal that would allow political parties in Great Britain to run three-minute television broadcasts. Agreement of broadcasters to demands from advertising agencies and the Labour Party for slots shorter than the traditional five minutes; Labour Party's opposition to the proposal.
- Campaign Ads Pour In. // Broadcasting & Cable;9/18/2006, Vol. 136 Issue 37, p2
This article reports on political television advertising on local television stations. According to TNS Media's Campaign Media Analysis Group, political advertising on local television may reach $1.6 billion in 2006, exceeding initial forecasts of $1.4 billion and approaching the $1.61 billion...
- Campaign Ad Rates: Going Up, Up and Away? Graham-Silverman, Adam // Campaigns & Elections (1996);Apr2001, Vol. 22 Issue 2, p10
Focuses on the political news and television advertising in the United States during the 2000 elections. Rise in advertising rates during the election campaign; Information on television news coverage; Recommendations to broadcast networks on how to improve coverage.
- Cable Advertising: An Underrated Medium for Local Elections. Blair, Todd; Biggs, Garrett // Campaigns & Elections (1996);Sep2005, Vol. 26 Issue 8, p40
Focuses on the benefits of political advertising in cable television to local elections in the U.S. Cost effectiveness of the advertisement; Rules of cable television advertising; Factors to consider in maintaining the consistency of a media campaign.
- DAMNED SPOTS. Bates, Stephen; Diamond, Edwin // New Republic;9/7/92 - 9/14/92, Vol. 207 Issue 11/12, p14
Discusses advantages and disadvantages of thirty-second political campaign advertisements on television in the U.S. Claim that television spots make the campaigns too expensive; Revelation of political candidates' priorities through the advertisements; Information that political advertisements...
- Cable TV: Campaign Vehicle of Choice. Raddock, Steve // Campaigns & Elections (1996);Oct2001, Vol. 22 Issue 8, p46
Examines the factors which make cable television a powerful medium for political advertising in the United States. Correlation of cable television-equipped households and their political participation; Advances in digital insertion capabilities of local cable systems; Increase in advertisements...
- Election fervor stokes TV ad rates. Merrion, Paul // Crain's Chicago Business;07/10/2000, Vol. 23 Issue 29, p4
Focuses on the impact of the presidential race on television (TV) commercial rates in Illinois, Chicago. Plan of TV stations to accommodate local candidates; Estimated rate increase for a 30-second campaign ad; Guarantee of reasonable access to the airwaves for presidential and congressional...
- Targeting the Individual Voter. Lilienthal, Steve // Campaigns & Elections (1996);Apr2005, Vol. 26 Issue 3, p39
Focuses on the proliferation of cable television channels as political advertising mediums that are aimed to target individual voters in the U.S. Methods used by video producers Justin Germany and Laura Crawford on creating Web videos for President George W. Bush during his political campaign...
- IT'S TIME TO DEAL WITH THE BLACK HOLE IN POLITICAL ADVERTISING. Malchow, Hal // Campaigns & Elections (2010);Sep/Oct2012, Issue 313, p42
The article discusses how political campaigners can fit other mediums to fill the growing gap in television coverage of political campaigns. According to the article, with the advent of digital video recorders (DVR) and amidst the growing disparity in television consumption the once magnificent...