TITLE

Dairy Council marketers axed after cash dispute

AUTHOR(S)
Charles, Gemma
PUB. DATE
July 2002
SOURCE
Marketing Week (01419285);7/4/2002, Vol. 25 Issue 27, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the decision of the Dairy Council Inc. to dismiss the entire marketing department, after milk processors refused to fund its generic campaign 'The White Stuff.' Success of the campaign; Misunderstanding between the council and milk processors leading to the funding pull-out.
ACCESSION #
6982620

 

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