Dairy Council marketers axed after cash dispute

Charles, Gemma
July 2002
Marketing Week (01419285);7/4/2002, Vol. 25 Issue 27, p6
Trade Publication
Reports on the decision of the Dairy Council Inc. to dismiss the entire marketing department, after milk processors refused to fund its generic campaign 'The White Stuff.' Success of the campaign; Misunderstanding between the council and milk processors leading to the funding pull-out.


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