Advertisers lambast EU proposals to restrict labelling health claims

July 2002
Marketing Week (01419285);7/4/2002, Vol. 25 Issue 27, p5
Trade Publication
Reports that the Advertising Association has attacked plans in a European Commission working document on food health claims. Document's aim of protecting consumers and easing up the movement of goods in the European market; Suggested outlawing of health claims in food products.


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