TITLE

Advertisers lambast EU proposals to restrict labelling health claims

PUB. DATE
July 2002
SOURCE
Marketing Week (01419285);7/4/2002, Vol. 25 Issue 27, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that the Advertising Association has attacked plans in a European Commission working document on food health claims. Document's aim of protecting consumers and easing up the movement of goods in the European market; Suggested outlawing of health claims in food products.
ACCESSION #
6982618

 

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