TITLE

10 MOBILE MOMENTS

AUTHOR(S)
Koegel, Kathryn
PUB. DATE
December 2011
SOURCE
Advertising Age;12/12/2011, Vol. 82 Issue 44, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article considers mobile marketing in 2011. Ten developments in mobile marketing considered of particular significance by the publication are discussed, including partnerships formed by location based services, the dominant market share in cell phone advertising on smartphones of phones using the Android operating system from Google Inc. and research indicating mobile advertising spending was over $1 billion in 2011.
ACCESSION #
69733436

 

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