College IM Sales Grow Little in August

November 2011
Educational Marketer;11/7/2011, Vol. 42 Issue 22, p4
Trade Publication
The article reports on the continuous struggle of college publishers on the year-to date net sales of textbooks which stayed in the negative side in the U.S. It notes a 3.7% to 2.93 million net sales declination through August, which publishers cite the slow enrollment as the main factor. A chart is also presented which depicts the college instructional materials sales in August in 2011 versus 2010.


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