PreK-12 IM Sales Fall 24.1% in July

October 2011
Educational Marketer;10/24/2011, Vol. 42 Issue 21, p5
Trade Publication
The article reports on the decline in the sales of PreK-12 instructional materials for July 2011 in the U.S. It mentions a decrease of 4.8 percent in the combined sales of instructional materials for all grade levels in the open territories while a drop of 33 percent for combined sales for all grade levels was experienced in adoption states. However, grades PreK-6 segment showed positive sign in sales in open territories.


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