Limited benefits of paying people to give up smoking

Robinson, Stephen
December 2011
GP: General Practitioner;12/2/2011, p19
The article reports that the schemes of paying people to quit smoking and lose weight has limited benefits. It states that Great Britain's National Health Services (NHS) scheme, Give it up for baby, a smoking cessation campaign costed 1,700 pounds per quitter. It mentions that if personal financial incentives were simple, they were more likely to be successful.


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