Selling Europe back to the Europeans

Evamy, Michael
December 2011
Creative Review;Dec2011, Vol. 31 Issue 12, p72
The article discusses the design of the logo of homeware company Crate & Barrel. The author describes the logo designed by art director Tom Shortlidge of the Young & Rubicam advertising agency in 1968. The author discusses Shortlidge's use of the Helvetica typeface and a circular "C" to reflect the company's European style. Also discussed is the black and white design of the company's packaging.


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