TITLE

New from old

AUTHOR(S)
Williams, Eliza
PUB. DATE
December 2011
SOURCE
Creative Review;Dec2011, Vol. 31 Issue 12, p44
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the London, England office of the Dentsu advertising agency. The author describes the London office as the agency's first office outside of Asia and discusses the office's experimental approach using both digital and traditional media. Other topics include the agency's Making Future Magic project including films by the Berg design company, the agency's relationships with creative professionals, the agency's Suwappu vinyl toys project, and the agency's collaborative process.
ACCESSION #
69682728

 

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