TITLE

The Challenger Sale

AUTHOR(S)
Dixon, Matthew; Adamson, Brent
PUB. DATE
December 2011
SOURCE
Pharmaceutical Representative;Dec2011, Vol. 41 Issue 12, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the sales management in pharmaceutical industry. It notes the significance of the ability to assert and maintain control over the sale. It stresses the importance of having a control over pricing and sales to determine and prospect financial performance. Moreover, it mentions about discounting and customer relations, putting emphasis on their contributing factor to improve sales.
ACCESSION #
69647459

 

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