Passing the Torch

Paul, Reid
December 2011
Pharmaceutical Representative;Dec2011, Vol. 41 Issue 12, p5
The article discusses the developments of the journal "Pharmaceutical Representative." It highlights the 40th anniversary of the journal, putting emphasis on its continued growth. It stresses that the journal remain strong and committed despite dramatic changes in pharmaceutical sales and marketing. Moreover, it mentions about the journal's Society of Pharmaceutical and Biotech Trainers (SPBT), an expanded organization which offers forum and publication for trainers.


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