Networks' Ads Sell Up in Q3
- HALLMARK VALENTINE. Dempsey, John // Daily Variety;3/23/2005, Vol. 286 Issue 61, p4
The article reports that television channel The Hallmark Channel is on track to harvest more than $ 110 million from advertisers in the upfront sales season, a record yield and 40% higher than last year's. That's the prediction of Bill Abbott, executive vice president of national advertising...
- Marjorie Kaplan. Thielman, Sam // Adweek;4/21/2014, Vol. 55 Issue 16, p8
An interview is presented with cable television executive Marjorie Kaplan, head of the cable television networks TLC and Animal Planet for Discovery Communications. Kaplan states that preparing for the upfront advertising sales presentations of two networks is grueling and time-consuming. She...
- Cable networks, agencies at odds over ratings. Stern, Christopher // Broadcasting & Cable;10/4/93, Vol. 123 Issue 40, p63
Reports on the advertising community's reaction to the Cabletelevision Advertising Bureau's (CAB) recommendation for the measurement of cable audience on a weekly or monthly basis rather than quarter hourly. Suggested use of Nielsen Media Research data; Issue on the evaluation of a buy after a...
- MSOs spiff up their images, boost service. Mermigas, Diane // Electronic Media;09/14/98, Vol. 17 Issue 38, p30
Focuses on the effort of multiple system operators in the United States' cable broadcasting industry to advertise their products effectively. Reference to the amount of money spent by cable operators in advertising; Comments from Ray Katz, analyst at Bear Stearns company; Reference to the...
- Money follows. Burgi, Michael // MediaWeek;5/27/96, Vol. 6 Issue 22, Adweek p32
Presents forecasts for cable television's audience share for 1996. Efforts to encourage advertising in cable networks; Factors affecting television networks' purchase of cable commercial airtimes.
- Cable boasts record rating average. Brown, Rich // Broadcasting & Cable;7/11/94, Vol. 124 Issue 28, p17
Presents the Cabletelevision Advertising Bureau's findings of the average record rating in total United States homes of advertising-supported cable television networks in June 1994. Prime time rating; Networks which show a ratings decline.
- Stakes rising in cable TV's sports battle. Jensen, Jeff // Advertising Age;4/13/1998, Vol. 69 Issue 15, pS14
Reports on advertising of sports networks on cable television in the late 1990s. Size of ESPN including networks, radio, and Web sites; How the cost of buying sports television is increasing; Problems in selling advertising; Comments.
- Forming an Interactive Nation. SPANGLER, TODD // Multichannel News;5/17/2010, Vol. 31 Issue 20, p22
The article offers information on a consumer awareness campaign of advertising interactive features of Enhanced TV Binary Interchange Format (EBIF) as "selecTV," which aims to provide EBIF interactive television standard for around 25m subscribers by the end of 2010.
- Philly's looking good to cable spot and buyers. Hall, Lee // Electronic Media;9/09/96, Vol. 15 Issue 37, p4
Reports on cable operators' vision to turn the city of Philadelphia, Pennsylvania into a marketwide interconnect region. Lenfest's Cable AdNet's plan to purchase competitor Metrobase Cable Advertising; Views of cable operators in tapping potential of city as a cable market; Problems cable...