TITLE

CAB Site Sheds Light On Black Consumers

PUB. DATE
November 2011
SOURCE
Multichannel News;11/14/2011, Vol. 32 Issue 43, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article informs about the Cabletelevision Advertising Bureau's latest research on the African-American consumers' demographic, viewing and purchasing habits, which will greatly help African-American targeted networks in adding their audiences.
ACCESSION #
69611975

 

Related Articles

  • CAB Guides More Hispanic Ad Dollars. Reynolds, Mike // Multichannel News;9/2/2002, Vol. 23 Issue 35, p22 

    Reports the guide of Cabletelevision Advertising Bureau (CAB) on Hispanic advertising dollars and Spanish-language networks in the U.S. Dissemination of the guide to executives with companies, agencies, and multiple-system operators; Provision of the guide on information on Hispanic household...

  • CAB Sets Affil Promo Committee. Forkan, Jim // Multichannel News;11/26/2001, Vol. 22 Issue 48, p14 

    Reports the creation of the Cabletelevision Advertising Bureau (CAB) in New York. Design to improve the deals between networks and affiliates; Lists of the CAB committee members; Impact in providing feedback on promotion tie-in successes and failures.

  • THIS JUST IN.  // Multichannel News;4/28/2003, Vol. 24 Issue 17, p2 

    Presents news briefs related to cable television industry in the U.S. as of April 28, 2003. Supply of short-term video news and preview programs to high-speed Internet subscribers by College Sports Television; Contenders for the post of chief executive officer for Cabletelevision Advertising...

  • Local Ad Reps Upbeat at CAB. Menichini, Mike // Electronic Media;06/14/99, Vol. 18 Issue 24, p32 

    Highlights Cabletelevision Advertising Bureau's Local Cable Sales Management Conference held in June 1999. Anticipation of changes in the cable industry in the United States as a result of mergers and acquisitions; Satisfaction over the financial performance of the industry in the first quarter...

  • CAB Local Accentuates the Positive. Forkan, Jim // Multichannel News;7/1/2002, Vol. 23 Issue 26, p10 

    Highlights the Cabletelevision Advertising Bureau Local Cable Sales Management Conference held in Salt Lake City, Utah. Theme of the convention; Participants of the event; Program and activities; Topics discussed.

  • Cable's Upfront Trifecta. Reynolds, Mike // Multichannel News;9/13/2010, Vol. 31 Issue 34, p6 

    The article reports on the estimation by Cabletelevision Advertising Bureau that over 8 billion dollars in upfront buys were garned by the ad-supported cable for the upcoming television campaign.

  • CAB '07 Brews Up Ad Dialogue at Cable Show. Schley, Stewart // Multichannel News;5/7/2007, Vol. 28 Issue 19, p1A 

    The article offers information on the "2007 Sales Management Conference" by the Cabletelevision Advertising Bureau (CAB) in the U.S. on May 8, 2007.

  • A case of `severe bias.' Raybon, P. // Newsweek;10/2/89, Vol. 114 Issue 14, p11 

    Opinion. Discusses the American media's coverage of black Americans, and says it is one-sided and unfair. Tendency to portray the most victimized segment of black America, the poor, criminal, and dysfunctional, as the norm. Gives examples.

  • Media code words: How media manipulate us with words. Richardson, Gwen Daye // Headway;Aug96, Vol. 8 Issue 8, p6 

    Focuses on media code words that almost always are accompanied by the visual image of a black American. Trigger words associated with topics closely aligned with black Americans; Media's reporting of allegations; Utilization of the term `organized crime'.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics