Hallmark's Social Holiday

November 2011
Multichannel News;11/14/2011, Vol. 32 Issue 43, p12
The article informs that Hallmark Channel is conducting an aggressive social media campaign to support its annual holiday programming initiative, "Countdown to Christmas," which includes 14 original holiday movies. According to Chief Executive Officer (CEO) Bill Abbott, the campaign is conducted on channel's website, hallmarkchannel.com and social sites including Facebook and Twitter. It is given that attracted more than three million users for the sneak preview of "Love's Christmas Journey."


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