TITLE

Alianças de companhias aéreas: vantagens permanentes?

AUTHOR(S)
Neto, Pericles da Silva Pereira; Marujo, Ernesto Cordeiro
PUB. DATE
January 2011
SOURCE
Revista de Administração;jan-mar2011, Vol. 46 Issue 1, p87
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The aim of this paper is to examine the effects of passenger airline alliances. The following tend to be included in the list of benefi ts of such alliances: the possibility of allocating the best aircraft for each fl ight segment with cost savings, network expansion, a greater offering of services, and a larger number of city pairs serviced with the same total pax. km fl own. All else being equal, these benefi ts seem clear in analytical terms. However, the expected benefi ts did not materialize as anticipated. The reason for this is that even though all fi rms in the alliance fl ew longer stretches, carrying a larger number of passengers, these carriers were affected by the drop in fare prices, driven by industry-related issues, such as the sector's heavy competition, caused by deregulation, and the emergence of low cost airlines. All of this resulted in alliance member carriers achieving only modest earnings.
ACCESSION #
69611094

 

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