TITLE

Who can you trust?

AUTHOR(S)
Bentley, Jon
PUB. DATE
November 2011
SOURCE
Utility Week;11/4/2011, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author argues that utilities should maintain customer loyalty. He claims that utilities have difficulty keeping customers happy because of the tough economic conditions and high energy prices. He discusses results of an IBM energy survey which showed that 45 per cent of consumers are considering looking for new energy supplier if their next bill is higher than expected. He points out that price remains an important factor for energy suppliers to generate customer loyalty.
ACCESSION #
69585897

 

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